Founder Salvatore Napoli at the Whitney Museum of Art.  Photo by Scott Furkay

Launched in early 2012 by fashion and art visionary Salvatore Napoli, DI5 is the collective effort of a dedicated family of artists, designers, marketers, photographers, stylists and countless other creatives. Inspired by the breathless detail of colonial architecture and typography, our full-service consulting agency specializes in original concepts and meticulous execution across our 5 key mediums: Art, Branding, Design, Photography and Style. Despite delivering to clients across the country, the DI5 family is New York City to the core, driven by the originality and ambition


Intersection. It’s what cultures are made of. The blending of ideas, genres, styles, colors, languages—when the best of separate worlds are stirred together to create something exciting and new.


It’s the inspiration for 1980s NYC street artists to put their concrete dreams on canvas, or for 1700s explorers to spread their diplomatic vision across a new world. It’s the sprawling,ever-shifting neighborhoods that whisk by on a bike ride down Bedford Avenue.


It’s Basquiat studying Da Vinci while blasting Run DMC. It’s where you cross paths with your future. And at Design Industry 5, it’s everything. Our drive to forge new paths is inspired by America’s rich history. The founders faced every challenge with ingenuity and creativity:


Ben Franklin’s letter-press and Teddy Roosevelt’s U.S. Steel helped shape a new world without boundaries. The great illustration era of the 1950s revolutionized American design, and colored the world optimistic, abundant and bright. This is the core of DI5’s philosophy: drawing from the ceaseless imagination of yesteryear to envision a brighter, more colorful tomorrow.


We look forward to working with you!



Design Industry 5